A Tapestry of Craftsmanship, Sustainability, and Social Responsibility

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Welcome to Euthenia Store. We are a woman-owned, completely bootstrapped, socially-responsible start-up founded in 2014—way before start-ups were the rage they are today! Our journey began with a simple, powerful idea: to build a business with heart.

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Euthenia Store was founded with a strong commitment to offering unique, handmade treasures that not only enrich the lives of those who purchase them but also support the livelihoods of skilled artisans while preserving our planet for future generations. The leafy branches in our logo are a constant reminder of this promise. Together, we're weaving a tapestry of sustainability, craftsmanship, and social responsibility.

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A Celebration of India's Rich Heritage

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We take immense pride in offering a curated collection of eco-friendly, handmade products that celebrate the vibrant culture and rich heritage from every corner of India. From intricately painted steel boxes from Kashmir to beautifully made bamboo baskets from Manipur, handcrafted studio pottery from Pondicherry, and vibrant home decor from Rajasthan—we do it all.

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Each item is a piece of a legacy, crafted with care and love by skilled artisans using traditional techniques passed down through generations. The elephant in our logo symbolizes this deep connection to Indian heritage—a spirit of strength, wisdom, and authenticity that we pour into every piece.