Our Story

We are woman-owned, completely bootstrapped socially-responsible start-up founded in 2014 (way before start-ups were all the rage they are today!)

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Euthenia Store was founded with a strong commitment to offering unique, handmade treasures that not only enrich the lives of those who purchase them but also support the livelihoods of skilled artisans while preserving our planet for future generations. Together, we're weaving a tapestry of sustainability, craftsmanship, and social responsibility

We take pride in offering a curated collection of eco-friendly, handmade products that celebrate the vibrant culture and rich heritage across India , from intricately painted steel boxes from Kashmir to beautifully made bamboo baskets from Manipur to handcrafted studio pottery from Pondicherry to vibrant home decor from Rajasthan, we do it all. Each item is crafted with care and love by skilled artisans using traditional techniques passed down through generations.

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We aim to be a small part of the mammoth task that helps uplift the artisans communities, providing them with stable incomes and opportunities for growth.

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We wholeheartedly appreciate you taking the time to visit our website and learn more about us and our love towards a more sustainable and equitable future for artisans connected with us

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Together, let's embrace the beauty of handmade craftsmanship and make a difference, one eco-friendly purchase at a time. Thank you for supporting Euthenia Store and Indian artisans